Official Notice2026.03.01
Official Notice
March 1, 2026
POP Co., Ltd.
Shinji Wada, President & CEO
We regret to inform you that a tragic incident occurred during a tour operated by our company.
We extend our deepest condolences to the family and loved ones of the individual who passed away. We are profoundly saddened by this incident and sincerely apologize for the concern and distress it has caused to everyone involved.
For further information regarding this matter, please refer to the detailed report available at the link below.
https://hakuba.lion-adventure.com/pdf/snowmobile-accident-report2026_03_01en.pdf
We are currently cooperating fully with the police and other relevant authorities as they continue their investigation and confirm the facts surrounding the incident.
As a precautionary measure, operations of our Snowmobile Tours and Snowshoe Tours have been suspended until further notice.
Request Regarding Media Inquiries
Out of respect for the privacy and feelings of the bereaved family, we regret that we are unable to respond to individual media inquiries or requests for further details at this time. We respectfully ask for your understanding.
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